Since 2026
A new Johannesburg teamwith a visual agency's eyelaunching beauty brands
Apex Visuals Digital launched in 2026 as the Shopify division of Apex Visuals Group, a Johannesburg visual marketing and production company that already creates content for brands, weddings and events.
We saw the same problem again and again: South African beauty brands with great products, selling everything through Instagram DMs and WhatsApp. So we built a focused service to give them a proper online store, designed, built and launched by one team.
We're new, and we're honest about that. It's why we work with a small number of founding brands at a time, with fixed prices, payment plans and generous revisions, so every store we launch becomes proof of what we can do.
Our first year of building on Shopify
We're at the start of our story, and we're building it one brand at a time. Every store is designed around your brand and built with proven Shopify and UX practices.
Apex Visuals Group founded
We started in Johannesburg as a visual marketing and production company, creating photography, video and social content for brands, weddings and events.
Our first brand clients
Working with local brands like Hair Magic and Beauty and Croydon House showed us how much good visuals change the way customers trust a business.
Apex Visuals Digital launched
We launched our Shopify division to help South African beauty brands move their sales out of Instagram DMs and WhatsApp and into a proper online store.
Our first 5 founding storesPlanned
We're working with our first five founding brands at special rates, and every launch will become a case study on this page.
Growing with our clientsPlanned
Our goal is to keep every store we launch growing with Store Care, new content and seasonal campaigns.
Our values
Honesty first
We only promise what we can deliver. No fake reviews, no inflated numbers and no hidden costs. If something isn't right for your brand, we'll tell you, even if it means a smaller project for us.
Founder-first
We know what it's like to build something from scratch. That's why we offer fixed prices, payment plans and plain-English advice, and why we treat your budget as carefully as our own.
Craft in every detail
We come from visual production, so we care how every product page, image and button looks and feels. A store should make your brand look as good as your products really are.
Clear communication
You'll always know where your project stands. We reply within one working day, share progress as we go, and explain every step so you feel confident running your store after launch.
Trusted by brands across South Africa.
Ready to Launch Your Beauty Shopify Store?
- Shopify stores built for South African beauty brands
- Payfast card & Instant EFT checkout set up for you
- Fixed prices with payment plans
- Live in as little as 15 working days
Trusted by brands
across South Africa
Thanks. We've got it.
We'll reply to your email. Here's what happens next:
- We review your details and reply within 1 working day.
- A short call to understand your brand, products and goals.
- A clear quote with your package, timeline and payment plan.