terms-of-service

These terms apply when you use this website or book a package with Apex Visuals Digital. By booking, you agree to them, together with our Refund & Cancellation Policy and Privacy Policy. Please read them before you pay.

1. Who we are

Apex Visuals Digital is the online store division of Apex Visuals SA (Pty) Ltd, trading as Apex Visuals.

• Legal name: Apex Visuals SA (Pty) Ltd
• Registration number: 2025/876555/07
• Physical address (for legal notices): 166 Runnymead, Johannesburg, Gauteng, 2191, South Africa
• Email: apexvisualsdigital@gmail.com
• Website: www.apexvisualsdigital.co.za

2. What we offer

We design, build and launch Shopify stores for beauty and self-care brands, and offer an optional monthly Store Care plan. What each package includes (number of products, revision rounds, timelines and extras) is listed on its package page at the time you book. That description forms part of your agreement with us.

We do not provide product photography. We edit and format the photos you supply.

3. Prices and payment

• All prices are in South African Rand (ZAR) and are fixed for the package you book.
• Payments are processed securely by Payfast (card and Instant EFT). We never see or store your full card details.
• You can pay in full or use a payment plan: Starter Store is 50% to book and 50% when your store is ready; Launch Store is three equal payments at booking, design approval and when your store is ready. Your store is published and handed over once the final payment clears.
• Store Care is billed monthly in advance through Payfast until you cancel.
• Founding-client rates apply only to the number of spots shown on our site and only while available.

4. Costs you pay directly

You pay these providers directly, in your own name: your Shopify plan, domain name, any paid apps or premium themes, and Payfast transaction fees. They are not included in our prices, and their own terms apply.

5. Your responsibilities

To keep your project on time, you agree to:

• send your logo, product information, product photos and other content within the timelines we agree;
• give feedback and approvals within 5 working days of each request;
• give us collaborator or staff access to your Shopify store, and keep your own login details private;
• make sure you own or have permission to use everything you send us (images, text, logos), and that your products are legal to sell in South Africa and comply with Shopify's and Payfast's rules.

We may decline or stop work on a store that sells illegal, unsafe or misleadingly marketed products.

6. Timelines

Timelines (for example, live in 10 or 15 working days) start once we receive your first payment and all the content we need. They pause while we wait for your content, feedback or approvals. We will tell you early if anything on our side may cause a delay.

7. Revisions

Each package includes the revision rounds listed on its package page. A revision round is one set of consolidated feedback that we then apply. Requests outside the agreed scope (for example, extra pages, more products or new features) are quoted separately before any work starts.

8. Launch and handover

When your store is ready, we test a real order with you, connect your domain and, once the final payment clears, publish your store. We then hand over a recorded training session and any launch content included in your package. Packages that include free fixes after launch cover bugs and errors in our work, not new features or design changes.

9. Ownership

• Your Shopify store, account, products, customer data and brand content belong to you at all times.
• Once you have paid in full, you own the design work we created for your store.
• Third-party themes, apps, fonts and stock images remain subject to their own licences.
• We may show your finished store in our portfolio and social media. Tell us in writing if you prefer we don't.

10. Store Care

Store Care is a monthly plan with no fixed term. It covers the tasks and hours listed on its package page. You can cancel any time with 30 days' written notice, as set out in our Refund & Cancellation Policy.

11. Cancellations and refunds

Cancellations, cooling-off rights and refunds are covered in our Refund & Cancellation Policy, which forms part of these terms.

12. What we can and can't promise

We build every store carefully and to the scope we agree. However, sales depend on many things outside our control (your products, pricing, marketing and demand), so we do not guarantee any level of sales, traffic or revenue. We are also not responsible for outages, changes or fees on platforms we don't control, such as Shopify, Payfast, couriers or social media apps.

13. Liability

To the extent the law allows, our total liability to you for any claim relating to a project is limited to the amount you paid us for that project (or, for Store Care, the fees paid in the 3 months before the claim). We are not liable for indirect losses such as lost profits. Nothing in these terms excludes liability that cannot be excluded under South African law, including your rights under the Consumer Protection Act and ECTA.

14. Confidentiality

We keep your business information, store access and customer data confidential, and use them only to deliver your project. See our Privacy Policy for how we handle personal information.

15. Using this website

The content on this website (text, design, images and logos) belongs to Apex Visuals Digital or its licensors and may not be copied for commercial use without our permission. We try to keep all information accurate, but prices and package details may change. The version shown when you book is the one that applies to you.

16. Disputes

If something goes wrong, contact us first and we will try to resolve it within 10 working days. If we can't, either of us may refer the matter to mediation before going to court. These terms are governed by the laws of the Republic of South Africa.

17. Changes to these terms

We may update these terms from time to time. Changes apply to bookings made after the update date shown at the top. Your booking stays under the terms that applied when you booked.